In the garden of Becoming Herrss, the wildflower stands as our sacred symbol: resilience, freedom, and rebirth. Like wildflowers that bloom through cracks in the concrete, against storms and seasons of drought, we embody the beauty of becoming even in the harshest conditions.

Our journey is about taking pain and molding it into purpose, taking brokenness and reshaping it into breathtaking strength. We are women who have been planted in unfamiliar soil in trauma, dysfunction, and generational wounds yet we still rise, vibrant, sacred, and wildly alive.

A wildflower may not always feel perfect, but even in the unseen places, it roots deeper, finding light in the dark, turning its mess into magic. It grows wild, free, and unafraid a living testament that we, too, are unstoppable in our becoming.

This is for every woman who dared to bloom anyway. 🌿

Brand Mission Statement

Becoming Herrss, founded by Jakayla Williams, is a sacred space built for women especially Black women who are ready to heal, evolve, and rise into their fullest expression.

It’s not about chasing perfection; it’s about granting ourselves permission. Permission to rest. Permission to be seen. Permission to exist as both soft and strong.

Here, we nurture the untamed parts of us that were never meant to be silenced. We believe that healing is an art, growth is a revolution, and softness is a power, not a weakness.

We are the wildflowers and we grow anyway.

Through Becoming Herrss on Instagram and YouTube, we are creating a vibrant community committed to blooming in authenticity, building inner peace, and stepping into the lives we were always meant to live.

About Becoming Herrss

Becoming Herrss is a transformative movement created to help Black women embrace their true, whole selves blending the deep work of shadow healing with the celebration of softness, femininity, and spiritual freedom.

• It is a sanctuary where strength and vulnerability coexist.

• Where beauty is defined by truth, not by standards.

• Where we shed old narratives and rise as the heroines of our own stories.

Our mission is to build a world where Black women can move freely emotionally, mentally, and spiritually without apology or expectation.

A world where softness is honored as sacred, and authenticity is celebrated as revolutionary.

Our vision is a future where every Black woman knows she is allowed to take up space, to be both soft and strong, wild and wise, beautiful and bold all at once.

Core Values

• Empowerment: Supporting Black women to own their light, voice, and destiny.

• Inclusivity: Honoring every shade, background, and experience within the Black community.

• Growth: Providing tools for healing, expansion, and soul-deep transformation.

• Compassion: Leading with kindness, empathy, and community over competition.

• Authenticity: Embracing the full range of human emotion and experience — messy, magical, and everything in between.

Embracing Our Softness

At Becoming Herrss, we create a sacred space for Black women to lay down the armor to heal, to rest, to soften without losing strength.

Because true power lies in knowing when to fight and when to flow.

We believe that being gentle with yourself is a radical act of self-love and that softness is not weakness, but wisdom.

We are becoming the women we were always meant to be: free, full, and fiercely soft.

Closing Brand Affirmation

“I deserve everything beautiful life has to offer love, peace, abundance, softness, and strength. I am not waiting to become worthy. I am already worthy. I am HERRSS.”